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This week's top 5 cultural insights and e-commerce trends: 18 October 2019

Business · 4 min read

AOB: 18 October 2019

Festive spending, subscription marketing, and a bike for all the family? It could only be this week's AOB.

How are you spending the holidays?

Research has revealed that it's not just at Christmas that retailers that are cashing in, as Indian shoppers intend to double down on Diwali in 2019, too. 43% of people surveyed who are celebrating the festival intend to spend more than they did in 2018, with men and millennials most likely to be more generous – though whether that's because they didn't hit the spot with their gifts last year, we don't know.

Meanwhile, 45% women in the US intend to do more than half their holiday shopping on a mobile, with Black Friday and Cyber Monday deals firmly in their thoughts. So, however you're preparing your e-commerce store for the festive season, make sure you've got cause for celebration. Conveniently enough, we've got some ideas...

Championing the holiday season

By now, your holiday preparations should be in full swing – but if they're not, there's still time to make sure you're ready. Our essential Christmas delivery tips should be all you need, but RetailDive have also revealed their hottest advice for the northern hemisphere's coldest cause for celebration. With a reported 7,300 UK stores having shut their doors in 2019 – more than any other year to date – the importance of the festive season cannot be understated. The biggest shopping days of the year, including Single's Day and Black Friday are coming. Brace yourselves, retailers!

Trial and error? For many consumers, yes.

Subscription marketing and the entire subscription model has become ubiquitous with modern life, and the temptation of a free trial can be too much for some to ignore – recent research conducted by YouGov in the UK has found that over £800m (around US$1bn) was spent on unwanted subscriptions.

While companies like DoNotPay are helping people fight back with a Free Trial Card that refuses to renew subscriptions after a payment-free trial has ended, it's a long way from solving the issue. A survey by found that 35% of US adults have signed up for something that enrolled them in auto-pay without them realizing it – so, there's obviously work to be done when it comes to trust. But if you do have it, how best to use it? Let's take a look.

Model Subscriptions

A study by SupplyChainDive has taken a look at the different types of subscription services, and the importance of forecasting when it comes to operating in this sphere. For DNVBs (Digitally Native Vertical Brands) subscription models can be a worthwhile way to the marketplace, but they aren't without their challenges.

Packaging, inventory management, and scaling the operation can all make or break a subscription model, as well as the previously-mentioned concern around trust, so it's crucial to ensure you know what you're letting yourself in for when growing your business against the bigger players.

And finally, Bunch Bike aren't just along for the ride...

Having spotted a gap in the market while holidaying in Europe, Bunch Bike founder Aaron Powell has been speaking with PYMNTS about his company's success in creating a family cargo bike that can carry almost everyone. With the mission of creating the 'most family-friendly bicycle possible', the company has also branched out into the education sphere, with a six-seater preschool bike in school-bus yellow. 

While offering both electric and pedal-powered variants of their family bikes, the company is also finding itself in the middle of the electric vehicle revolution, so could they compete with electric cars? That remains to be seen, but there's no denying they've set the wheels in motion for years to come.

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