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Top five business & e-commerce trends | 19 April 2019

Business · 4 min read

AOB: 19 April 2019

This week AOB brings you the latest on festival fashion, innovative beauty tools, Gen Z brand engagement and more. Read on to keep your business up to date with the most recent e-commerce trends.

The future of festival fashion

It’s easy to agree that festival fashion is not a year-round, everyday sort of style – and this means festival season can prove to be a huge perpetrator of unsustainable shopping habits. Some festival organizers are jumping on board to tackle the environmental issues that their events cause by pledging to ban glitter and single-use plastics at their sites. But fast fashion is a difficult problem to solve in a top-down manner.

One increasingly popular option, that’s perfect for festival season, is clothing rental. Platforms such as Wear the Walk and Hire Studio offer an eco-friendly way to wear outrageous, out-there pieces for your weekend at Coachella or Glastonbury, without the worry of what you’re going to do with the outfits when you get back to reality. For more insights into the fashion industry, read our interactive guide to fast fashion here.

Afghanistan’s e-commerce starts to thrive

Particularly in the bigger cities, progress is being made on internet access in war-torn Afghanistan, giving Afghans a way to connect with the world and their new favorite brands. As the top e-commerce sites are not available, many smaller resellers are popping up on Facebook, buying products in bulk and selling them on locally. This in turn brings a need for reliable couriers to deliver products to shoppers in a potentially dangerous environment.

Delivering in over 220 countries and territories, DHL has always been committed to providing a service to its customers, even in the most unstable areas. Their enduring presence in Syria has kept business going despite the most challenging of conditions. Hear what Khulud Halaby, DHL Country Manager for Syria, has to say about working in a war zone.

Teens prefer Instagram for brand engagement

The Piper Jaffray Semi-Annual Generation Z Survey show that Instagram comes out on top for teens, with 70% saying it is their preferred platform for engaging with brands. Facebook, however, is increasingly unpopular with Gen Z, falling from 22% to 6% in just six months.

As this generation commands US$830bn in retail sales in the US every year, learning where to grab their attention is crucial if your brand is targeting their wallets. For example, within beauty, 80% of teens take inspiration from influencers, but 90% of these young women opt to make their cosmetics purchases in store rather than online. On the other hand, male teens are shown to spend most of their money on fast food, highlighting an opportunity for brands to target them in this area. Want to tap into the younger market internationally? Read our article on how to reach Chinese millennials here.

Got a pimple? Don’t pop it! Use L’Oréal’s new Spotscan

A new, free tool by La Roche-Posay – L’Oréal’s skincare brand – promises to analyze users’ pimples with just three photographs and follow up with personalized skincare advice. The tool, available on, provides the brand with the perfect opportunity to upsell its products and keep customers loyal with a skin-progress function, which tracks how the skin improves while following the recommended skincare routine.

Not just a gimmick, the Spotscan, which can be used on either Android or iPhone devices, has been developed with dermatologists – who have incorporated data from thousands from patients with all different skin types and ethnicities. The tool will even recommend patients who have more serious skin problems to see a specialist. Read about the benefits of upselling and cross-selling here, and see how they could boost your sales.

Instagram’s favorite luggage

Are you even a millennial if you don’t like travelling? And do you even travel if you don’t have the Away suitcase? Away was founded in 2015 by two ex-Warby Parker executives and has utilized celebrity endorsements, personalized features and limited-edition collections to propel its way to the top of the luggage category.

The brand’s direct-to-consumer model means prices are kept down, while quality remains high. Their appeal to the millennial audience is largely down to great features such as phone charging, designer collaborations and the ability to personalize the luggage with add-on interior items, such as packing cubes, garment bags and toiletry kits. Another brand that’s had direct-to-consumer success is Dark Peak, read their story here.

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