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AOB: 12 April 2019

Business · 3 min read

AOB: 12 April 2019

This week's AOB takes a look at the newest trends in global e-commerce, clean eating, the latest Apple payment methods and more. Read on to keep your business up to date.

DHL launches brand new e-commerce app for Africa

This week, DHL launched their new app, DHL Africa eShop, aimed at global retailers who are looking to expand into the continent. The platform currently hosts over 200 US and UK retailers across seven major markets, including Kenya, Nigeria and South Africa, and will offer local payment methods such as M-Pesa and Page. By collaborating with startup Mall for Africa, the new alliance will allow consumer goods companies to overcome any logistical challenges that may come from shipping to these less developed e-commerce markets.

To find out more about potential opportunities in Africa for your business, visit the official website here. For further reading, take a look at our article uncovering how Mall for Africa was developed.

Young shoppers want more e-gift cards

According to new research by payments provider Blackhawk Network, brands need to up their digital gift card game to keep Generation Z and millennial consumers engaged in the shopping experience. The survey found that 41% of Generation Z and 39% of millennials buy e-gift cards at least once every three months – rapidly catching up to the number of physical cards sold. Theresa McEndree, vice president of marketing, Blackhawk Network says: “By optimizing their digital gift card solutions, retailers can keep these younger consumers engaged by giving them the digital experience that they crave.” 

If you're looking for more insight into young shoppers, take a look at our round up of the best ways to tap into the lucrative Chinese millennial market, who are particularly active in the e-gift space.

Aldi goes green as shoppers demand sustainability

Aldi has pledged to “make all of its private-label packaging reusable, recyclable or compostable by 2025” in an effort to draw in the ever-more eco-conscious consumer. Jason Hart, CEO of Aldi US, has said that less plastic packaging will also cut down on supply chain costs in the long term.

Meanwhile in Thailand, supermarket Rimping is leading the way in plastic packaging reduction, opting instead to wrap its fresh produce in banana leaves. Not only are banana leaves sustainable, but they are an attractive addition to the supermarket shelves. This idea is also gaining a lot of positive social media attention, with shoppers calling for their own local supermarkets to adopt the idea.

Impossi-what? Burger King launches ‘Impossible Whopper’

As the popularity of plant-based food soars, Burger King is joining the clean eating trend with the launch of their new ‘Impossible Whopper’. Unlike previous vegetarian options, the patty – made by Impossible Foods – aims to mimic the taste, texture and appearance of a regular Burger King Whopper burger. It has been described as Whopper’s "twin" by the burger’s manufacturer, and contains 17g of protein and no cholesterol at all.

US customers will pay US$1 more for an Impossible Whopper than a regular Whopper to offset the higher production cost – although that is unlikely to put customers off. The trend for vegan and vegetarian copies of traditional meat-based products shows no sign of slowing, as consumers choose to cut out meat for environmental reasons but still miss the taste of their favorite foods – plant-based meat sales rose 23% to US$684 million throughout 2018. 

Apple rolls out new ‘apple card’

Partnering with Goldman Sachs and Mastercard, Apple have announced the US release of its new product credit card product – the 'Apple Card' – this summer, before a potential international roll-out at a later date.

This new financial product seeks to entice customers with a number of incentives, such as a budget tracker and the claim of “no fees” – while including a standard footnote about variable APRs that range from 13.24% to 24.24% “based on creditworthiness”. The Apple Card will also give 3% back on everything a customer buys from its physical store, website, iTunes or App Store, so make sure your business is ready to accept this payment option – as with all apple products, it’s sure to be popular.

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